The more expensive a product, fewer buyers can purchase; when the price, the number of buyers increases. This basic principle of operation of the law of...
Adaptation of the original post: David Ogilvy: The Danger Of Discount Pricing
David Ogilvy, a legend of marketing and branding, in 1986 delivered very strong words about...
Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have...
9 Factors That Help Anchor Your Brand Price
38 Branding Strategy Insider by Mark Di Somma / 27d // keep unread // hide // preview
Brand Pricing Strategy...
You set the pricing strategy.
=> Economy.
=> Balanced.
=> Luxury
Buyers, and distributors who sell below your price end up having a great visibility.
The perceived price, ends up the price...
Everybody loves a bargain -- it’s business, but it’s also psychological.
• Leveraging the Psychology of Discounts to Make More Money
• The psychology of discounting. Something doesn’t...
Imagine how it would implement the strategy of business class for consumer products.
The example of IKEA. Maintaining the value (then you can hire the rest)...
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