Increase prices in order to sell more?
The more expensive a product, fewer buyers can purchase; when the price, the number of buyers increases. This basic principle of operation of the law of...
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11
April
Blog
Branding Blog, pricing policies and brand online
David Ogilvy: The risks of discounts
Adaptation of the original post: David Ogilvy: The Danger Of Discount Pricing David Ogilvy, a legend of marketing and branding, in 1986 delivered very strong words about...
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11
April
Brand value and danger of discounts
Building a brand consists in increase its value in the eyes of the consumer. The greater the perceived product value is, the greater is the amount...
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11
April
Towards a proactive brand management on the Internet
What exactly does manage a brand online means? In the real world it is clear that managing a brand is to ensure the quality of a product...
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11
April
Fundamentals of price and brand policies
In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes...
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11
April
How pricing policy affects the brand value
Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have...
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11
April
9 factors to anchor the price of your brand
9 Factors That Help Anchor Your Brand Price 38 Branding Strategy Insider by Mark Di Somma / 27d // keep unread // hide // preview Brand Pricing Strategy...
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11
April
BrandMonitor
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Do you let Internet to define your pricing strategy for you?
You set the pricing strategy. => Economy. => Balanced. => Luxury Buyers, and distributors who sell below your price end up having a great visibility. The perceived price, ends up the price...
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11
April
Why do we buy more in the sales?
Everybody loves a bargain -- it’s business, but it’s also psychological. • Leveraging the Psychology of Discounts to Make More Money • The psychology of discounting. Something doesn’t...
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08
April
Business class pricing for your products
Imagine how it would implement the strategy of business class for consumer products. The example of IKEA. Maintaining the value (then you can hire the rest)...
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08
April
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