Price changes way people experience wine, study finds. In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine … (fuente/source: http://news.stanford.edu, by Lisa...
Read MoreThe mark is the activity of conveying the value of your effort. Story of Joshua Bell (fuente/source: https://www.youtube.com/watch?v=kJwKRIIEAho)...
Read MoreFailing retail brands often have a second theme that unites them: discounting. While the popular press might trumpet sales promotions as being good for the consumer, it’s also worth remembering that price discounting is very bad for brands that over-use it. Let’s start with the most obvious...
Read MoreExplain the example of the supermarket (a shelf with the same product at different prices). Your price is only one among many....
Read More• 3 Ways You Might Be Devaluing Your Brand (Link:http://goo.gl/1LQb60 ) • Cutting prices is not the answer: How merchants can remain successful (Link: http://goo.gl/SgQq2t ) • Promotional Strategies that Devalue your Brand (Link: http://goo.gl/upkbmg )...
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Is price strategy the result of a rational decision? Sometimes it arises from impulses or market pressure. Recognizing our current price policy and choosing which one's better for our business strategy is essential for our company's success. What's yours? 1. Launch price Consists on settng a low...
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