Increase prices in order to sell more?
The more expensive a product, fewer buyers can purchase; when the price, the number of buyers increases. This basic principle of operation of the law of...
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11
April
Branding Blog, pricing policies and brand online
David Ogilvy: The risks of discounts
Adaptation of the original post: David Ogilvy: The Danger Of Discount Pricing David Ogilvy, a legend of marketing and branding, in 1986 delivered very strong words about...
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11
April
Brand value and danger of discounts
Building a brand consists in increase its value in the eyes of the consumer. The greater the perceived product value is, the greater is the amount...
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11
April
Towards a proactive brand management on the Internet
What exactly does manage a brand online means? In the real world it is clear that managing a brand is to ensure the quality of a product...
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11
April
Fundamentals of price and brand policies
In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes...
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11
April
How pricing policy affects the brand value
Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have...
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11
April