Brands and discounts: a dangerous combination
Failing retail brands often have a second theme that unites them: discounting. While the popular press might trumpet sales promotions as being good for the consumer, it’s...
Read MoreFailing retail brands often have a second theme that unites them: discounting. While the popular press might trumpet sales promotions as being good for the consumer, it’s...
Read MoreExplain the example of the supermarket (a shelf with the same product at different prices). Your price is only one among many....
Read More• 3 Ways You Might Be Devaluing Your Brand (Link:http://goo.gl/1LQb60 ) • Cutting prices is not the answer: How merchants can remain successful (Link: http://goo.gl/SgQq2t ) • Promotional Strategies...
Read MoreIs price strategy the result of a rational decision? Sometimes it arises from impulses or market pressure. Recognizing our current price policy and choosing which one's...
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