The more expensive a product, fewer buyers can purchase; when the price, the number of buyers increases. This basic principle of operation of the law of supply and demand is familiar to any student of economics or business administration. Sometimes, this law stops working and...
Read More
Adaptation of the original post: David Ogilvy: The Danger Of Discount Pricing David Ogilvy, a legend of marketing and branding, in 1986 delivered very strong words about discounts and price it deserves, at the time of fever discount coupons, worth repeating: Any damn fool can offer a...
Read More
Building a brand consists in increase its value in the eyes of the consumer. The greater the perceived product value is, the greater is the amount of customers that are willing to pay. At the same time, it also increases customer's loyalty to your eyes,...
Read More
What exactly does manage a brand online means? In the real world it is clear that managing a brand is to ensure the quality of a product or service and communication thereof to transmit the desired values. Brand management has as main objective the increase in...
Read MoreIn what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine … (fuente/source: http://news.stanford.edu )...
Read MorePricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have a positive effect on brand equity, while a poor strategy can do the opposite … (fuente/source: http://smallbusiness.chron.com/ )...
Read More9 Factors That Help Anchor Your Brand Price 38 Branding Strategy Insider by Mark Di Somma / 27d // keep unread // hide // preview Brand Pricing Strategy Anchor Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers,...
Read MoreEverybody loves a bargain -- it’s business, but it’s also psychological. • Leveraging the Psychology of Discounts to Make More Money • The psychology of discounting. Something doesn’t add up. How marketers can take advantage of consumers’ innumeracy (fuente/source: https://www.entrepreneur.com, http://www.volusion.com, http://www.economist.com )...
Read MoreImagine how it would implement the strategy of business class for consumer products. The example of IKEA. Maintaining the value (then you can hire the rest)...
Read MorePrice changes way people experience wine, study finds. In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine … (fuente/source: http://news.stanford.edu, by Lisa...
Read More