Brand awareness and product margins
The mark is the activity of conveying the value of your effort. Story of Joshua Bell (fuente/source: https://www.youtube.com/watch?v=kJwKRIIEAho)...
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08
April
Uncategorized @en
Brands and discounts: a dangerous combination
Failing retail brands often have a second theme that unites them: discounting. While the popular press might trumpet sales promotions as being good for the consumer, it’s also worth remembering that price discounting is very bad for brands that over-use it. Let’s start with the most obvious...
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08
April
Your price is only one among many
Explain the example of the supermarket (a shelf with the same product at different prices). Your price is only one among many....
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08
April
10 product strategies for your product
Is price strategy the result of a rational decision? Sometimes it arises from impulses or market pressure. Recognizing our current price policy and choosing which one's better for our business strategy is essential for our company's success. What's yours? 1. Launch price Consists on settng a low...
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04
April
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